Listening Real Good
The challenge:
In an industry ranked last in customer satisfaction, Dish Network was looking to regain America’s trust and recapture the market.
The outcome:
Dish launched the “Tuned In To You” campaign, garnering over a billion unique media impressions while introducing the world to the brand’s first spokesperson. Though technically they called him a spokeslistener. The work helped them become the first TV-provider to sweep the J.D. Power awards for best customer satisfaction, nationally and regionally.